einstein
07-19-2004, 09:10 PM
I was looking through business news on Lexis-Nexis and found an article on Commercaire. I deleted some boring parts. There is another article here (http://www.rense.com/general47/lle.htm)
In the face of a sluggish economy and decreased consumer spending, a growing number of retailers are beating the odds by infusing their establishments with a synthetic human pheromone designed to stimulate sales. Originally contracted to design a specialized pheromone compound for use by a major Las Vegas casino, Vancouver-based Enhanced Air Technologies (EAT) is pioneering the field. The firm has released its Commercaire (www.commercaire.com) pheromone, a powerful compound that causes consumers to feel a subconscious sense of comfort and security, which in turn causes them to stay longer and ultimately spend more.
"The compound doesn't cause consumers to get into a spending frenzy so much as it causes them feel more at ease in an environment and more receptive to sales messages," says Nigel Malkin, Director of Development. Consumers also tend to return more frequently to establishments infused with Commercaire. "At a subconscious level, the sense of comfort and security instilled by the compound causes consumers to have positive memories of any environment in which they are exposed to it. They're more likely to return as a result," says Malkin.
Commercaire is suspended in a gel that evaporates into the air over time with the aid of EAT's air distribution systems. Although Commercaire is unscented, EAT has produced scented 'private label' versions of its product for four major retailers. "Our air distribution systems provided a solution for dispersing our clients' branded scents more effectively," says Malkin.
This article was from mid January. I went to thier website to see if they sold to regular guys, and it seems the world isn't ready for it yet. www.commercaire.com (http://www.commercaire.com/)
In the face of a sluggish economy and decreased consumer spending, a growing number of retailers are beating the odds by infusing their establishments with a synthetic human pheromone designed to stimulate sales. Originally contracted to design a specialized pheromone compound for use by a major Las Vegas casino, Vancouver-based Enhanced Air Technologies (EAT) is pioneering the field. The firm has released its Commercaire (www.commercaire.com) pheromone, a powerful compound that causes consumers to feel a subconscious sense of comfort and security, which in turn causes them to stay longer and ultimately spend more.
"The compound doesn't cause consumers to get into a spending frenzy so much as it causes them feel more at ease in an environment and more receptive to sales messages," says Nigel Malkin, Director of Development. Consumers also tend to return more frequently to establishments infused with Commercaire. "At a subconscious level, the sense of comfort and security instilled by the compound causes consumers to have positive memories of any environment in which they are exposed to it. They're more likely to return as a result," says Malkin.
Commercaire is suspended in a gel that evaporates into the air over time with the aid of EAT's air distribution systems. Although Commercaire is unscented, EAT has produced scented 'private label' versions of its product for four major retailers. "Our air distribution systems provided a solution for dispersing our clients' branded scents more effectively," says Malkin.
This article was from mid January. I went to thier website to see if they sold to regular guys, and it seems the world isn't ready for it yet. www.commercaire.com (http://www.commercaire.com/)