einstein,
At first glance the article you posted looks like a re-run of information already posted on the
forum. In fact the topic was breached just days after the announcement of the product release on
this thread.
BUT,
taking into account the announcement of the ABANDONMENT of the project that is revealed in the
www.commercaire.com statement linked at the bottom of your post, I'd say
that this is FAR from being "old news".
After reading the enthusiasm in the original
Public Notice: Enhanced Air
Technologies decided to remove our Commecaire pheromone products from the market voluntarily in January of this year
(2004), only two weeks after our official product launch. While the Commercaire product is a harmless blend of
naturally occurring pheromones, we had not foreseen how controversial the product would be. Nor had we foreseen some
of the potential negative ramifications or potential misuses of our product line by various industries. Finally, a
few concerned consumers and consumer groups contacted us to raise concerns that we shared about potential misuse of
our products. Given the strong interest and demand, it was a difficult decision, but we felt it was the ethical
decision to make. Should you have any questions about Enhanced Air Technologies, you may email us at:
info@enhancedairtechnologies.com
press releases, and then reading of the seemingly quick, easy, surrender to "concerns" resulting in the shelving of
the project, it all just seemed rather suspicious to me. (Those who know me can tell you that I'm a fairly
sceptical, suspicious person by nature. )
If I were a stockholder in EAT, or otherwise had any interest in
the project, creative or financial, I'd be compelled to ask the following questions:
"Are you telling me that
after spending all the money and time that it took to develop this project, you're abandoning it only two weeks
after the product rollout based on the opinions of "a few concerned consumers and consumer groups"?
Did it NOT
occur to you at any point during the Research and Development phases of this endeavor that there may be some
objection to the utilization of this concept for commercial purposes?
Wouldn't it have been a more judicious
business strategy to respond to the concerns of the project's critics by entering into a sincere dialog with them
while continuing to advance the business at least until such time that it was estopped by means of something more
consequential than mere "concerns", say a court order?
Why did you give up so easily?"
My guess would be
that this project was never really abandoned at all. I'd speculate that either EAT decided to take the tact of
marketing their product more discreetly, or sold it someone who will. Nobody who's a good businessperson or who has
the courage of his/her convictions would have folded so readily.
I ain't buyin' it. No sir, I ain't buyin'
it one little bit!
Oscar
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