I guess I might as well say what some subjects have guessed already that WAGG stands for \"What a great guy\", which is the effect the manufacturer maintains guys should notice with this stuff.

As I have mentioned before, androstenone-heavy products are often the kiss of death to the image of guys who are already suffering from the CEE (Clint Eastwood Effect); ie: lone wolf or otherwise threatening-looking. WAGG was designed to conteract rather than augment this common male problem.
Bruce